| August 22, 2025

‘In Conversation With’: The Psychology of Investing

Written by Communications at MASECO Written by 'In Conversation With': The Psychology of Investing

In our latest episode of MASECO’s ‘In Conversation With’ series, Chief Investment Officer, Damian Barry, and Senior Wealth Manager, George King, discuss in more detail the psychology of investing and some of the common behavioural biases that impact investors. They explore why a structured and disciplined approach is essential, guiding decision-making and helping investors avoid common pitfalls, including the tendency to make erratic decisions during market volatility.

MASECO’s systematic approach harnesses this reality by incorporating proven drivers of returns, such as price and profitability. Damian and George explain how applying these factors across global markets can deliver more consistent outcomes, while helping investors navigate behavioural traps.

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