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An old IKEA advert reminds everyone what children really want this Christmas

As the holiday season has officially been in full swing for a few weeks now, it is hard not to get caught up in the gift buying for friends and family. Everyone wants to put a smile on the faces of their loved ones during the holidays and it’s often hard to beat watching the joyful expressions of little ones as they unwrap new toys.

However, we were recently reminded of a heart-warming advert produced by IKEA that provides some interesting insight into what children really want during the holiday season (and all year long). The advert was filmed in Spain with English subtitles. It asks children to write two letters – one to the Three Kings (their equivalent of Santa) and one to their parents – listing out what they want for Christmas. Not surprisingly, the letter to Santa asked for many of the normal materialistic things.

It was the letter to their parents that revealed a much deeper meaning to the holiday season. The children universally asked to have more time with their families. And, when they were told that they could only send one of the letters, the children chose to send the letter to their parents. This inevitably stirred an emotional reaction and serves as a timely reminder that there are many more things that will bring that joyful expression to children’s faces this holiday season.

Watch the full advert here…

For more wealth planning tips and tidbits from MASECO read our 39 Steps to Smart Living in the UK


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