Getting Behind the B

Written by Marketing

March is B Corp Month – four weeks dedicated to celebrating B Corp businesses and what it means to be a certified B Corp. To celebrate what it means to be a B Corp and build awareness about the movement of people using businesses as a force for good, we have partnered with the remarkable food for your freezer firm COOK.

In March 1997, COOK opened a small shop in Farnham, selling hand-prepared, frozen meals. They dreamed of being the world’s best-ever maker of ready meals and of doing business differently from the crowd.

Their founding statement was: “To COOK using the same ingredients and techniques a good COOK would use at home, so everything looks and tastes homemade.”

Since its inception COOK has grown to have 90 COOK shops around the UK, a thriving home delivery business, a network of concessions in like-minded retailers, a puddings kitchen in Somerset, and two kitchens in Kent.

In 2013 COOK became one of the UK’s first certified B Corps. From the founding of COOK, the ambition for the business was about more than money. Their goal was to create a company that was good for shareholders while also Nourishing Relationships with everyone who comes into contact with it – employees, communities, suppliers, and customers.

Like MASECO, COOK is about helping to create a society that enjoys shared and durable prosperity. A society with equality of opportunity; a healthy environment; strong communities; and work with dignity and purpose.

On the 24 March 2022 at 6pm, we are partnering with James Perry, Co-Chairman of COOK and Co-Founder of B Corp UK for our first balancing purpose and profit webinar.