LondonSports Charity Softball Match 2021: MASECO joins other sponsors in supporting this initiative during a critical period of repair for the charity sector

Written by Josh Matthews, HBA

On Friday 25th June, MASECO Private Wealth, in conjunction with LondonSports, will be hosting its Annual Charity Softball Match for the third time at Wormwood Scrubs near White City, under tighten controls following the Government’s announcement last week. This follows the tournament being cancelled last year, due to the impact of COVID-19, which put an immediate halt to community and fundraising events for the charity sector.

The FT reported in November 2020 that the funding gap between income and expenditure across the Charity sector could reach £10bn due to the closure of charity shops and the cancellation of fundraising events, with an estimated 60,000 jobs lost. Additionally, research commissioned by the Covid-19 Support Fund suggests charities face further challenges over the next year and into 2022, with charitable giving by the public predicted to fall.

Therefore, this Charity Softball Tournament aims to raise funds for LondonSports, through donations and sponsorship.

This year sponsors include Blick Rothenberg, Buzzacott, EY Frank Hirth, Frontier, LGT Vestra US, London & Capital, MASECO Private Wealth and US Tax & Financial.

Founded in 1986, LondonSports runs the largest and most established youth baseball and softball league. They have registered and trained over 15,000 children to play baseball and softball in over 12,000 games with their goal being to give every player a chance to learn about the sport and improve their skills, whilst developing self-confidence and self-esteem, with a strong focus on the importance of teamwork and good sportsmanship. 

As a non-profit organisation, LondonSports relies heavily on sponsorship and volunteers. The league is equally accessible for everyone, giving boys and girls aged 5 to 17 the opportunity to learn to play baseball and softball in a safe and fun environment. To find out more about LondonSports, go to – www.londonsports.com.

Josh Matthews, Co-Founder and Managing Partner of MASECO Private Wealth, commented, “We are delighted to be supporting this charity event for the third time and to be supporting the charity sector during this difficult period of recovery. Our firm is a strong supporter of LondonSports and we are one of their main sponsors. In addition to sponsoring the leagues, our firm also sponsors their ‘Player of the Week’ award, as well as the ‘Homerun Hitter Competition’.”

Sources:

Charity sector faces £10bn funding shortfall and 60,000 job losses | Financial Times (ft.com)
Charities predict post-pandemic decline in giving – UK Fundraising