MASECO Shortlisted for the Citywealth Brand Management & Reputation Awards 2024

Written by Communications at MASECO

We are delighted to share that MASECO Private Wealth has been shortlisted for Best Rebranding Campaign and Best Use of LinkedIn at the Citywealth Brand Management & Reputation Awards 2024.

For over eight years, the Brand Management & Reputation Awards have recognised the best brands emerging in a consolidating financial industry. The awards have highlighted the contributions of over a hundred marketing, business development and public relation professionals within the wealth management industry.

Our updated brand will move away from non-inclusive imagery which is not reflective of our brand or culture. Instead, it utilises imagery of more scenic landscapes of locations that are well known to our clients. We’ve also moved away from predominantly people imagery to expansive design utilising white space, grey and MASECO Navy blocks of colour, bespoke branded imagery for articles rather than stock imagery and an interesting combination of illustration over imagery. All of which, leads to a more professional, institutional feel which is much more reflective of who we are as a brand today.

The approach to our brand refresh was fuelled by internal capabilities and expertise combined with using creative excellence externally to support with design work. Throughout the whole process, we ensured that we took the rest of the business on the journey with us, to ensure that they were engaged and excited about taking our brand to the next level.

The award shortlists come after the Marketing team walked away with two awards at the ceremony last year, and one award in 2021.

MASECO is encouraging staff, family, friends, and trusted third parties to vote in order to better their chances of winning.

To vote for MASECO, please click here.

An account registration might be required; however, this takes less than a minute to setup.

We thank you in advance for your support and would like to take this opportunity to congratulate all the finalists.