Sound theory. Systematically applied.

We employ a scientific and academically driven approach to your portfolio construction. Bringing together decades of economic research and behavioural finance theory helps us understand the sources of investment returns and drives asset allocation and security selection decisions.

Discovering Balance: Aligning your Life and Investments

Achieving a balance between personal aspirations and financial objectives requires a holistic approach to wealth stewardship. This approach involves considering not only your financial goals but also personal values, lifestyle choices, and overall well-being.

By aligning your investment strategy with your life priorities and goals, you can strive for a balanced and fulfilling life while pursuing financial success.

How we invest

We prioritise tax efficiency and cost-effectiveness and through focusing on long-term wealth preservation and growth, we aim to deliver consistent, superior outcomes while aligning with your financial goals and values.

At MASECO, our investment strategy is founded on three core principles:

Research

The funds we deploy apply rigorous research, leveraging academic insights and quantitative models to uncover market inefficiencies and identify robust investment opportunities.

Application

Next, we apply these insights by constructing diversified portfolios that are tailored to each clients’ specific goals and risk profiles, ensuring alignment with your long-term financial objectives.

Implementation

Finally, we focus on meticulous implementation, utilising bespoke technology and best practice to execute strategies tax-efficiently and cost-effectively. Through this disciplined and evidence-based approach, we strive to deliver consistent, superior outcomes for you and your family.


Your portfolio’s foundation

Our investment approach can be implemented through two main strategies: utilising low-cost funds or constructing a single stock and bond portfolio.

Low-Cost Funds

We leverage low-cost index funds and ETFs to build diversified portfolios that provide broad market exposure while minimising expenses. This strategy emphasises cost-efficiency, maximising your net returns.

By investing in a range of asset classes and geographies, we ensure that portfolios are well-diversified and aligned with your risk tolerance and investment goals.

Single Stock and Bond Portfolio

Alternatively, we offer a more customised approach through direct indexing, where we create tailored portfolios by selecting individual stocks and bonds. This method provides enhanced customisation, allowing you to align investments with personal values or specific financial objectives.

Additionally, direct ownership of securities enables more effective tax management through strategies like tax-loss harvesting, potentially reducing overall tax liabilities. This approach provides greater control and transparency, allowing you to adjust portfolios in response to changing market conditions or personal circumstances.

What we believe

Our investment philosophy informs every aspect of our portfolio construction process, guiding us from rigorous research and portfolio design to strategic trading decisions.

Avoiding the common pitfalls of market timing, trend predictions, and chasing undervalued assets, we embrace a prudent, evidence-based approach to wealth accumulation.

Our core investment pillars

  • Your unique investment goals, whether US, UK, or global, are at the heart of everything we do. Our specialised expertise and US/UK cross-border capabilities set us apart, enabling us to achieve wealth outcomes that are likely out of reach for others.

  • Capital markets favour investors who maintain a long-term perspective. While the temptation to deviate from a long-term strategy in pursuit of profits or to mitigate losses may arise, such actions are unlikely to yield additional returns. On the contrary, they often lead to costly errors.

  • We prioritise achieving higher expected returns by employing evidence-based strategies grounded in academic research and empirical data, rather than relying on speculative forecasts or market timing. By adhering to a scientific approach, we aim to systematically identify and capitalise on market inefficiencies, thereby enhancing the likelihood of achieving superior investment outcomes over the long term.

    This disciplined methodology allows us to focus on factors and variables that have demonstrated persistent correlations with higher returns, minimising reliance on unpredictable market fluctuations or guesswork.

  • We see layers of risks beyond asset classes, including fund manager reliability, home country bias, and currency fluctuations. Our meticulous portfolio construction process focuses on mitigating these risks that don’t offer commensurate returns, ensuring optimised performance.

    Through thorough analysis and strategic allocation, we aim to build resilient portfolios that prioritise risk management without sacrificing potential returns.

  • We specialise in navigating complex cross-border tax challenges, leveraging our expertise to optimise tax efficiency for clients with multi-jurisdictional assets. By proactively addressing these intricacies, we streamline processes, reduce costs, and simplify the management of assets across borders.

    Our tailored solutions ensure that clients maximise tax advantages while minimising complexity, allowing you to focus on your financial goals with confidence.

Implementation

When it comes to asset allocation, MASECO applies a robust framework and thoughtful implementation.

We believe that building a broadly diversified portfolio that consistently focuses on expected returns, diversification, and costs is a more reliable way to pursue higher expected returns.

Structuring portfolios to pursue higher expected returns

Our starting point is to invest in global companies. From there we tilt our portfolios towards companies that share certain characteristics as we believe that companies displaying these characteristics will deliver outperformance over time.

The companies that we tilt towards are in general cheaper, have higher profitability and are smaller than the average security held in broad market portfolios.

Factors driving outperformance

Smaller Companies
We believe smaller companies outperform large companies over time.
Cheaper Companies
We believe value stocks outperform growth stocks over time.
Higher Profitability Companies
We believe companies with high profitability outperform those with low profitability over time.
Fixed income plays many roles

Tailored to your multi-jurisdictional needs

Systematically active ETFs

Using systematically active ETFs is a remarkably efficient way of portfolio implementation. ETFs simply mean Exchange Traded Funds.

A systematic active ETF provides a vehicle through which you can access a variety of investment strategies in a structured manner while realising the benefits of the ETF structure.

The benefits of systematic active ETFs

Full Transparency

Market prices contain reliable information that can be used to position portfolios toward outperformance.

Tax Efficient

The ETF structure’s unique creation and redemption process can potentially defer tax liabilities.

Competitively Priced

Traditionally it has been more expensive to access active research capabilities and strategies in the mutual fund wrapper.

Direct Indexing using stocks and bonds

We are delighted to be able to offer our investment approach through direct stock and bond approach as well as an ETF offering. Generally only available for higher net worth clients, investors can harness the benefits of our systematically active investment philosophy and implement via single stocks and bonds.

Overall, direct indexing offers a high degree of flexibility and control which can be particularly beneficial for investors with existing portfolios of highly appreciated assets, a specific customisation need and a focus on tax efficiency or charitable giving.

The benefits of Direct Indexing

Customisation

Our single stock and bond approach allows you to tailor your portfolios around your risk preferences, values and financial goals. You can exclude certain sectors or companies that do not align with your ethical or ESG (Environmental, Social or Governance) criteria.

Tax Efficient

Our single stock approach allows for greater opportunities for tax-loss harvesting as we can sell individual securities at a loss to off-set gains. This potentially reduces your overall tax liability more effectively than a traditional mutual fund or ETF.

Transparency

Direct ownership of securities allows you to have greater transparency into your holdings and performance drivers of the portfolio, enabling you to better understand and manage your investments.

Experience the Best of All Worlds™